Star Wars

In order to bridge the gap between editorial time and the release of the exclusive trailer from Star Wars: The Last Jedi, we went behind the scenes of the NBC Sports studio to follow BB-8 on a critical mission. Playing off the droids’ longstanding history of delivering important information, we tasked BB-8 with delivering the exclusive trailer to the control room for broadcast.

This won two 2018 Silver Promax’s within the Sports category. One for Branded Integration Promo and one for Editing.