To show how ebay lets you shop like nobody else, we created a cross-portfolio campaign that brought to life the very different shopping experiences of two very different NBCU talent. One spot features the car nut and NBC Sports racing analyst, Rutledge Wood, as he shops for car parts. The other features the pop culture guru and E! host, Zuri Hall, as she shops for the perfect party outfit.
These vibrant, surreal pieces not only gave viewers a look into their lives, but also showed them that no matter what you dream up, eBay is able to deliver.
Each :30 spot aired on contextually relevant networks and was pushed out socially by the talent.