With over a hundred commercials under her belt, Flo has pretty much done everything. Except maybe middle school. In our new campaign, we flash back to 1986. Her passion for insurance may not have made her the most popular kid in school, but it did make her the icon she is today.
Before launching our “Class President” TV spot, we seeded out 80’s-themed social posts. After the launch, we kept the campaign going with throwback posts every week and followed up with our “Bake Sale” TV spot. The average Flo post receives around 1,000-2,000 likes, but our Young Flo posts garnered much higher results.