In the film, The Spy Who Dumped Me, Mila Kunis and Kate McKinnon play a pair of ride-or-die best friends who get caught up in an international spy conspiracy. To drive NBCUniversal viewers to the film and give them a taste of the action and comedy they could expect from the blockbuster, we recruited best friends from across the portfolio and put them to the test.

Each :60 piece aired during our celebs’ shows. We also created :30 tune-ins that drove to the content as well as social for our talent to push out.