The #Singmytweet Experience
As part of the We Are Music campaign, we held an outdoor event in LA Live to build buzz for the upcoming show. All of the pedestrians in the vicinity were met with a giant Gramophone installation that asked them to tweet their own lyrics to Grammy-related artists. If they tweeted using #singmytweet, they would hear their words sung back to them in real time.
This work was shortlisted for a 2012 Innovative Media Clio.