For the third year in a row, NBCUniversal helped Mazda leverage the power of their annual “Drive For Good” campaign to make the holidays truly a season for giving.

The 2016 Drive For Good contest asked viewers across the country to tell us how they’re¬†doing good in their community for a chance to win a donation from Mazda and have their story told during NBC’s Christmas in Rockefeller Center.

The :90 spot, featuring the winner’s story, aired live during the tree lighting ceremony. The BTS was featured¬†on Today.com. Both were shared socially across NBCU properties and by Jill Flint from NBC’s The Night Shift.