In order to promote our new Name Your Price tool and the premiere of Despicable Me 2, we partnered with Universal Studios to create a memorable TV spot and online experience.

Once the spot aired, viewers were driven to a content hub where they could record their own evil laugh. There, they would get three tries, with helpful tips from Flo, to perfect their laugh. The top 10 evil laughs entered the finals, where we asked our fans to vote for the most evil.